True Story: the Cooler’s younger brother (We’ll call him “Sam”) is looking for a job.

Sam is looking for a company that is embracing mobile marketing techniques. He saw a job he liked. Using a combination of research, LinkedIn networking and email, he now has… Read the rest

Gen Y, as you navigate in your careers, you will one day be faced with someone whom you may believe to be the most recent spawn of Satan.

But don’t discount them yet, I understand where you are coming from if you have experienced a… Read the rest

In my book "Pervis Principles" I talk about the fact that something's got to be broken before you can get a breakthrough. 

But this doesn't have to be as intimidating as it sounds.

A breakthrough is simply a break in your current way of being --… Read the rest

I came across this headline on Yahoo’s home page yesterday: “22 Secrets HR Won’t Tell You About Getting A Job.”

Apparently this was a guest post on Yahoo, written originally for Reader’s Digest Magazine. Reader’s Digest has some good headline writers; I was immediately intrigued.… Read the rest

When entering the workplace, you often find yourself playing a whole different ballgame from your life and interactions at school, home and other gathering places. And every work culture is different.

Have you found yourself going out of your way to adapt and change your… Read the rest

I remember it like a high school favorite song.

I was 18 years old and I knew everything.

I had already started my first company, failed and was ready to do it again to make Zuckerberg's success look like peanuts.

I knew nothing about tech,… Read the rest

A couple thousand bucks or an unpaid internship?

It might seem like a no-brainer, but working for free actually has its perks and can land you an amazing, full-time job down the road. Here are three reasons why working for free can potentially be a… Read the rest

Interning has always been a great way to beef up your resume before applying for an entry-level job. But snagging your dream career is more difficult than before the market crash.

And like most students, you have schoolwork, extra-curricular activities, family, friends, a significant other… Read the rest

Many of us are hesitant to take internships seriously. But what we don’t realize is an internship is the easiest way of securing a full-time job before graduation. It can often prevent the agony of trying to beat the black hole of online job applications.

Besides being… Read the rest