By now, you probably know that if you’re not engaged in marketing 2.0, then you’re missing out on reaching millions of potential customers. But, jumping into an online marketing strategy without, well, a strategy, can be dangerous to your business and your brand. In an upcoming post, I will talk about building out your online marketing plan, but in the mean time, there are some great books out there that can get you started.
Whether it be reading the stories behind social media platforms, understanding the benefits of mass collaboration, or learning from the experts, this book list should have you covered.
As a total disclaimer, I have not read several of these, but they come highly recommended from social media experts who I trust enough to share their recommendations with you. I’ve broken the books down loosely into several categories to help you choose what interests you most.
Stories surrounding social media:
1. The Facebook Effect: The Inside Story of the Company That Is Connecting the World, By David Kirkpatrick
Note: This is NOT the book that The Social Network film is based on.
2. Blogging Heroes: Interviews with 30 of the World's Top Bloggers, By Michael A. Bank
How mass collaboration works:
3. Wikinomics: How Mass Collaboration Changes Everything, By Don Tapscott and Anthony D. Williams
4. Socialnomics: How Social Media Transforms the Way We Live and Do Business, By Erik Qualman
How to use social media to promote yourself and your business:
5. Groundswell: Winning in a World Transformed by Social Technologies, By Charlene Li and Josh Bernoff
6. The New Community Rules: Marketing on the Social Web, By Tamar Weinberg
7. Twitter Power 2.0, By Joel Comm and Anthony Robbins
8. Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, By Robert Scoble and Shel Israel
9. Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, By Chris Brogan and Julien Smith
10. The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, By Paul Chaney
Can you think of other books that should have made this list? Let me know in the comments.
(Image credit: http://www.flickr.com/photos/alex-stoddard/4685997710)
